Every capital decision is a process — Most of the effort occurs out of sight of the decision-makers and most flaws cannot be caught at final review – even by the most practiced eyes.

Think of it like judging a cake by its icing: You see the polished outcome, but not the process, quality, or substance beneath.

Standardized templates and presentations only scratch the surface. Without disciplined processes rooted in proven principles, teams are left vulnerable to:

• Overlooking better solutions
• Overestimating values
• Underestimating risks

Result: Second-rate proposals pass for winners, wasting capital and squandering opportunities.